I am an MSc Human Computer Interaction 1st Hons. graduate with specialisation in cognitive science, information architecture, interaction design and usability engineering. Starting my UX career in 2015 in digital start-ups and innovation incubators I have consolidated my practice in the digital agency realm and delivered solutions spanning from areas of great systemic complexity such as software enterprise and digital employee experience to the most customer centric implementations of blue-chip financial entities. As a retailer collecting enormous amounts of daily consumer data both online and offline, used in high profile product negotiation, growth planning and markets segmentation, the client had a complicated problem to solve. After 15 years of processes built on top of the old analytics software, the business wanted to provide a new solution to its employees in category management and data analysis as well as its entire pool of suppliers.
The critical areas to improve interested the 500,000 products database management system, it’s operability during report creation, the investigation and interlinking capabilities of charts, the lack of consistency between data insights during buyer-to-seller planning as well as the absence of fully transparent collaboration modalities.
The HR Rewards project has been the first UX execution of the company’s very ambitious goal of redesigning its entire global employee experience. Being the cornerstone of such undertaking the tackling of retributions and rewards, we wanted to redesign how employees, from interns to C-level executives spanning 6 continents, can monitor and measure their pay, bonuses, benefits and shares.
Not only was the challenge represented by a fragmented online tool, rich in jargon and technical spiel, it was also imperative that the new solution could ensure positive ROI through the outlet of talent retention.
Addressing operational transformation through user experience, this project blazed the trail towards the digital renaissance of a financial FTSE 100 company. The expansion of an increasingly young audience primed to financial independence and distributed geography, in addition to the emergence of leaner financial platforms and a long-praised new open banking legislation, produced a great discrepancy in the digital offering of incumbent companies.
This project aimed at redesigning the entire end to end experience of a well established currency exchange and transfer company which championed user experience as the leading force for a profound shift in the current business model.
Delivered via Design Sprint format, this project required a solution to collect high volumes traders' decision data points in order to build a training scheme for a newly developed forecasting algorithm. Nested within the company's strategic pathway towards computational innovation, the objective of the brief required that a successful integration was found between human and machine processing through the indispensable building of mutual trust.
The initial concepts and further user testing identified the most impactful user interaction bottlenecks across the technical infrastrucutre and how to adress the subsequent set of design activities in alignment with the business long term goals.
In the same way we use emojis in our daily conversations and messages, music lyrics are a very powerful tool to convey a message. DooWapp’s mission was to harness the potential of such snippets of information, turning them into bitsized playable components of any text sent between two or more people.
Built in the form of a messaging app and customisable API, the DooWapp experience was born to provide users and music lovers alike with a new method of communication capable of enhancing people’s evolving habits.
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